Saudi Arabia HubSaudi Arabia national football team takes over screens in FIFA World Cup 2026
The Saudi Arabia national football team has captured the attention of millions in the FIFA World Cup 2026, recording the highest TV rating in the Arab region. According to a report by a media research consultancy, the Saudi audience alone accounted for 730 million out of a total of 924 million TV rating points.
One match changes the curve
The match between Saudi Arabia and Uruguay was the one that changed the curve, with a record high rating of 6.91%. This figure reflects the depth of the tournament's popularity in Saudi households.
Sports dominates the TV scene
TV rating points for sports reached a historic high in the fourth quarter of 2023, with 65,884 points. Football dominates with a staggering 69% of total sports TV rating points.
| Match | Rating % | Unduplicated Reach |
|---|---|---|
| Saudi Arabia vs Uruguay | 6.91% | 11.41% |
| Belgium vs Egypt | 3.46% | 7% |
| France vs Senegal | 3.22% | 6.35% |
